Matkerticle

How do I do data analysis?.
How do we test alternate landing pages?.
Why should I use Goals if I don’t have a product to sell?.
 Check out our Help Center article on setting up Goals to get more information about which match type is right for you. Head match will record goals for whatever URL you enter into the interface -- plus anything that comes after that. Finally, regular expression match is used for completely dynamic URLs or to capture multiple URLs in one goal.There are three match types for URL destination goals: head match, exact match, and regular expression match. Head match is used if you have a URL that has dynamic values at the end, such as session IDs. Exact match is used when you have a static URL (a page that does not change based on user actions) -- you can just enter the URL as it appears on your site and Google Analytics will track the goal.

 Analytics users often want to compare themselves to industry trends or best practices -- but the truth is that in many cases the best benchmark is your own website performance. It may also be helpful to set up simple surveys that ask your visitors if they’ve succeeded in finding the information that they were looking for on your site.A "conversion" isn't just a sale -- it's about all of the reasons why your site exists; it’s any action you want your visitors to take based on your business objectives. You should define your own business goals, then develop some key performance indicators, or KPIs, and track them from month to month or quarter to quarter.
What are good trends to measure for websites without a shopping cart?.
 You could set up a Goal for that page, and then use Goal Flow in the Flow Visualization tool to see how users get there. Even if you aren’t selling anything, you can use Goals to help you dive deeper into your site performance and learn where your users might be having trouble. You might then determine that it's too hard for users to find the information that they need. The specific metrics that you should use will depend on the purpose and goals for your site. For example, you might want to ensure that visitors to your site are able to find directions to your physical location, or you might want to be sure that they view a particular piece of content on your site.You created your website with the hope that users would come and visit.


Goal value is what each action is worth to you.  It may take some time to determine these attribution amounts, and you shouldn’t be afraid to adjust your Goals and Goal values periodically!. For example, it may take an average of 25 lead forms filled out on your site to drive one sale. You may want to start with a larger objective that has a monetary value, like landing a big client, then map out the smaller steps leading up to that sale. Ask yourself how much it’s worth to have someone sign up for your email newsletters, knowing they'll now get consistent messaging from your business. The value of a filled-out lead form would then be equal to an average sale divided by 25.

 So dive into the Google Analytics reports and find your story!. Once you’ve defined your metrics, you can use Google Analytics dashboards to pull everything together in an easy-to-read format.Although it may take some work to determine the relevant metrics, it’s worth the effort to ensure that you are presenting information that tells the right story about your business.
For some websites, all you need to do is copy and paste the standard JavaScript code to every page of your site -- Google Analytics will automatically generate this standard code for you, so it’s very easy to implement. If you need additional help, you should consider contacting one of our certified partners for advice and assistance with all aspects of Google Analytics. Use these guidelines with your webmaster to get the code implemented properly. Read more about this in our Help Center. Other sites, such as those that span multiple domains or subdomains, require additional lines of code. If you have this type of site, you should check out our documentation on all the different implementation scenarios.
How do we determine what goal value to set?.
What are Goal match types/settings?.

 Fortunately, we have a great tool called Google Website Optimizer that allows you to test different variations of the same page so you can improve the effectiveness of your website and your return on investment.Once you’ve set up Goals, you may discover that certain pieces of your funnel are losing lots of visitors. Small improvements to those pages could have a dramatic impact on your conversion rates.
How do I set up Google Analytics for my site?.
Which types of Goals should I use?.
 The best place to begin is to think about why you have a website, what you’re trying to achieve (lead generation, site engagement, sales, et cetera), and how those objectives map to specific metrics in Google Analytics.Performing data analysis requires understanding what your company defines as success before you can even start to figure out which reports and metrics to use. For example, if you  have an ecommerce website, you might want to track which types of users purchased and which types of users didn’t purchase.g., were they referred by a blog post, or did they click on a paid search ad?), or you might be interested in how users moved through your site before getting to a certain page. If you have a site with lots of content, you might want to understand where users came from before watching a video (e.
There aren’t really 5 golden metrics that will work for every single company and every single CEO. Do you want to make sure that you’re getting a good return on your marketing investments? Then you should consider tracking the percentage of conversions coming from advertising vs. Think about your business strategy -- for example, are you looking to reach customers who are on-the-go? Then it’s probably helpful to track the percentage of visits and conversions coming from mobile, so you can tell the CEO about the success of your mobile strategy. other sources (this is a good place to use Multi-Channel Funnels!). You’ll need to do some brainstorming and discovery to understand which metrics in Google Analytics map to your business objectives.
There are four different Goal types to choose from in Google Analytics: URL destination, Time on Site, Pages per Visit, and Event. Note that the first three types of goals can be set up with no changes to your tracking code, but if you want to use Event goals, you’ll need to set up Event tracking. URL destination goals are best for goals based on a visit to a key page of your site, such as a “thank you” page after a purchase. And don’t forget that if you’re an online retailer, or if your conversion process pulls in dynamic monetary values, Ecommerce in Google Analytics allows you to track transactions and the order value of every purchase made on your site. Time-on-Site or Pages-per-Visit goals are best if you’re more interested in determining site engagement. Event goals should be used if you want to track specific actions such as watching a video, listening to an audio clip, or downloading a PDF.
 We have a lot of great 60-second YouTube videos that walk through different reporting and analysis techniques.Once you’ve figured out your business objectives and defined your questions it’s all about finding those metrics in the reports.

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