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 Also keep in mind; the links you recommend plays a role on your business reputation.Does their website provide useful content, or do they have a lot of misleading information? If the website you are exchanging links with has a lot of misleading information, the viewer in most cases will not be on the site long enough to even see your link.
The best way to build a solid program is to exchange links with only targeted websites and whose customers would have an interest in your products or service. This will require effort on your part, but the time you spend will show results rather quickly. If you are just starting out, a good rule of thumb is to try and devote a few hours one to two days a week just focusing on link building.
As your viewing these websites, another factor to consider is how their website is set up for a link exchange program.
Guidelines To A Successful Link Exchange Program For Driving More Traffic To Your Website.
 As an example, lets say you were using web design as your category; you can use Web Design (A through M) than Web Design (N through Z) as your second category. If website has a links page where it requires a lot of scrolling, the changes that your link will be clicked on are slim. A solution to this is when each category begins to grow, list them in alphabetical order, than break the category into separate pages.On each of the category pages, do they list more than 25 listings per page? It is best to keep each category page limited to 25 listings per page.
Do they have a link to their main links page (resources, link partners, reciprocal links page, etc.) plainly visible on their home page? You don't want to exchange links with sites that hide or bury the link to their exchange partners.
 So one would think.With some search engines, like Google for instance, can base your rankings by how many inbound links you have..well this can be a simple task, I'll just work on exchanging links with any website who is willing to participate.
 In order for a link exchange program to be beneficial, one needs to focus on building a solid exchange program correctly. One of the ways they accomplish this is through exchanging links with other websites.Webmasters look for ways to get a higher ranking with search engines and increasing traffic to their website everyday.
You can start by performing a search using keywords that would pertain to your website. As you visit each website, try to view as many pages as you can. Take the time to view each of the sites of interest. You want to be sure that their site is one that you would recommend to your viewers. As this may seem to be time consuming, never judge a website just from their home page.
 Listing them in appropriate categories allows viewers quick access to the link of interest.Are they listing their link partners into appropriate categories on their main links page? As your link program builds, it's important to put your exchanges into appropriate categories. You will find that your exchange partners may fall into different categories, such as web design, home business opportunities, software, etc.
 So obviously, this is not a good approach. Search engines frown upon sites that link to one another with no relevance. You can risk the chance of being penalized and banned from their search results. The biggest mistake you can make is linking to sites that are not relevant to the theme of your website.It's not as simple as just sending out an email to every Webmaster that's out there.

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