Matkerticle

How often do you use the word guarantee when you mention your services?


It’s such a simple thing that can do so much to help a person come to trust you, because you’re naturally removing the element of risk.
It’s such a simple thing that can do so much to help a person come to trust you, because you’re naturally removing the element of risk.
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The worst thing about using a store for the first time is that you just don’t know what you’re going to get. For service industry positions this can be particularly annoying, because what if they do a bad job? What if you aren’t happy with the services you got? Is there anything you can do about it, or are you just stuck paying for something you really don’t like that much?


No one wants to fork over money for something that didn’t live up to their expectations. Along with this they don’t want to have to fight a company to get their money back before they weren’t pleased with the end results.


All of these fears are going to be going through a person’s head when they first look at a new company they’ve never used before. All it takes is a single bad experience to put them on edge, and make things even harder for you.


But with that single word of guarantee you can help to remove those initial fears, and make your company look that much better in the long wrong.


Let’s look at a postcard printing push where you’re specifically targeting new customers about your services. You send out a batch of postcards that tell people what you do, and lets them know that if they don’t like what they get, they can have their money back.


The first thing you’ve done is shown a high level of confidence in your services. You are so positive that you can give them exactly what they’re looking for that you’re willing to literally hand their money right back to them if they aren’t happy with what they end up getting?


That confidence says a lot about a company, and can help make a person more confident in the company as well.


The second thing it does is helps to ease back whatever concerns they might have that they won’t end up getting what they were looking for. If they do have a problem you’ll make sure they walk away happy. The risks are removed from the equation. What else do they have to worry about anymore?


There’s no reason not to use a guarantee with whatever marketing you’re having done. You’ll greatly improve that postcard printing with a single word, and it can act as a great hook to get a person interested in your company. If a company is that confident in themselves, they much have a good reason to be, and a person would be smart to give that company a chance.

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